Literature and Media: A
Lecture by Prof.Shivanand Kelaginamani
Anil Apral
ABSTRACT
Over the years the media became so powerful that
it is in a position to make or break governments. The media is
widely known as the Fourth Pillar of Democracy, supporting the
traditional three (Executive, Legislature, Judiciary) by informing
citizens, providing a platform for debate, and ensuring government
transparency and accountability, which is vital for a healthy
democracy. The media should be a partner in national development.
Literature and media seem to be in opposite directions. While
Literature seeks to establish a close relationship with the inner
self, the media seeks to find its existence in the open, among the
public. But both are active without keeping one away from the other.
The media itself must do the work of taking literature and art to
the public. The present paper brings out the translation of a
lecture given by Prof. Shivanand Kelaginamani, the Hon’ble Vice
Chancellor of Adikavi Sri Maharshi Valmiki University,
Raichur,Karnataka in an academic event on the topic ‘Sahitya Mattu
Madhyama’ (in Kannada) held at the University on 10th December 2025.
Keywords: Media, Literature, Language, Cinema, Internet, News
